As ubiquitous as social media has become, it offers a new and convenient avenue for public health professionals to conduct social marketing. What distinguishes new social media, often referred to as the "web 2.0" movement, from traditional media is the ability of people to contribute and more fully engage the messages they come into contact with. New social media replaces the "old school" relationship that kept people in a passive role, limited to only consuming the media.
A very innovate approach, dare I say cutting-edge, to social marketing has been Get Yourself Tested . Kaiser Permanente and MTV partnered to develop a unique campaign using FourSquare, a location-based social networking service, to motivate users to get tested for STD's.
Here are some more examples of public health efforts in this area:
What do you think of social media? Can it be useful in our profession, or is it too dependent on social fads to be useful? Please share your thoughts by commenting below.
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